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Polarzinho, the Polar Games panda, rests a paw on a fibre router; beams of light carry casual games to the living-room TV and to a phone.

For ISPs and telecom operators

Games as a Value-Added Service for ISPs

Casual games for ISPs that you own, for your app, your customer portal or your TV app. You buy each game once, host it on your own servers and offer it to subscribers with no per-subscriber monthly fee. Buy several in one order and get a discount.

In the subscriber's home

A games area inside the app they already use

The games open in your ISP app, your customer portal or on the TV. Subscribers pick one and play right away, with nothing to download and no new account.

  • Cards, words, football, board games and puzzles for the whole family.
  • Your brand on screen, in place of ours.
  • The games live on your servers, close to your subscribers.
Boba Club Solitaire: Home screen with Play, Campaign, Daily challenge, Collection and Statistics.

Your ISPGames

What a games VAS is

Value-added services (VAS) are the apps and services an ISP bundles with an internet plan, such as streaming, e-books, courses or antivirus. In Brazil they are called SVA. A games VAS puts games inside the experience your subscribers already use.

Today, much of what is sold as a "gaming VAS" is lag-reduction software, gaming content or cloud gaming. This is something else: complete casual games, made by our studio, that run in the browser on any device.

Why casual games work as a VAS for ISPs

  • They suit the whole family: cards, words, soccer, board games and puzzles, not only people who call themselves gamers.

  • They run on any phone, computer or smart TV with a browser, with nothing to install.

  • They are light: static files that need neither high bandwidth nor a graphics card, unlike cloud gaming. They also work on basic plans and rural networks.

  • They carry your brand: the license allows white label, so subscribers see your ISP.

  • There is no per-subscriber monthly fee: the license is perpetual, and the cost does not grow as your subscriber base grows.

Where to put the games

  • In your ISP app, in a games area opened through an in-app screen (webview).

  • In your customer portal, on a page for logged-in customers only.

  • In an entertainment portal of your own, next to your other value-added services.

  • In your TV app, if it can open web pages.

  • In every case, access is controlled by your app or your customer portal, which already know who is a subscriber. The games do not need a database server.

Games to start with

How it compares

Per-subscriber monthly feeCloud gamingPolar Games templates
How you payA fee per subscriber, every monthMonthly subscriptionOnce per game
When your base growsThe cost grows with itDepends on the contractThe cost stays the same
What the subscriber needsDepends on the serviceFast internet and a good deviceAny browser
Your brandDepends on the contractDepends on the contractAllowed by the license
Source codeNot includedNot includedIncluded, readable

Comparison by model, not by company. In Brazil, industry press reported cloud gaming offered by large operators at R$ 20 to R$ 40 per month to the subscriber. Each provider's terms change; always check the contract.

Two ways to do it

  • Your team does it

    Buy the games in the marketplace, swap in your brand by following the manual and upload the game folder to your server.

    Choose the games
  • We adapt it for you

    Your ISP's brand, a monthly tournament, a game themed on your region: tell us what you need and we will send a quote with scope, price and timeline.

    Request a quote

From purchase to your app in four steps

  1. 1

    Pick the games

    Play the demos and build a selection for your audience.

  2. 2

    Buy the licence

    One payment per game, with a discount when you buy several in one order.

  3. 3

    Add your brand

    Change the name, logo and colours with the manual, or ask us to do it.

  4. 4

    Launch to your base

    Upload the game folder and link it from your app or customer portal.

Questions buyers ask

Do games count as a real value-added service?

Yes. It is a service delivered to subscribers, who open and use it in your app, customer portal or TV app. As with any VAS, the tax treatment is set by your accountant.

Can I include the games in my subscribers' plan?

Yes. The games can live in your app, your customer portal or a portal of your own, and subscribers play at no extra charge.

Do the games integrate with my ERP?

No. The games sit inside your app or customer portal, which already control who has access. There is no connection to the ISP's management system.

Are there ads or subscriber data collection?

The editions featured here include no ad SDK and no online leaderboard, and progress is saved in the player's own browser. Each item page lists what comes in the package.

What about the tax side of a VAS?

You receive an invoice for the purchase. How the VAS appears on your own invoices is a decision for your accountant. We do not promise any tax reduction, and the rules can change, as with the tax reform in Brazil.

Who hosts the games and provides support?

You host the files on your own servers. The license is perpetual, and each purchase includes a period of support and updates, shown on the item page.

Can I distribute the games to other ISPs?

Talk to us. Distribution to other companies is handled case by case.

Will you add the ISP's brand for me?

Yes, as custom work. Tell us what you need and we will send a quote with scope, price and timeline.

Guides for buyers

Longer answers on the blog.

A family of cartoon animals laughs on a sofa playing on phones and a TV, with an internet router on the shelf behind them.

Give your subscribers one more reason to stay

Games for the whole family, with your brand, in the app they already use. Start with the demos or talk to us.

From Brazil to the world

Buyers in 25 countries

License a ready HTML5 game, with source code, for your website, app or brand.

  • 900+sales
  • 25countries
  • 2016selling since
Countries where we have sold: Brazil, United States, United Kingdom, Germany, Canada, Australia, France, India, Netherlands, Spain, Italy, Japan, South Korea, Poland, Mexico, Sweden, Switzerland, Singapore, United Arab Emirates, Saudi Arabia, Indonesia, Türkiye, Portugal, Philippines, Vietnam.

Not sure which game fits?

Tell us who the game is for and where it will run. We answer by email, and custom work always gets its own quote.

Email us