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White label
White label HTML5 games with your brand
Put your brand on a finished HTML5 game. The licence already allows white label, the source code comes with it, and templates cost US$ 5 to US$ 59. Rather have us make the changes? Ask for a quote.
What white label means here
White label means your brand goes where ours was: the name, logo, colours and texts, on your domain or in your app. Players see your brand, not Polar Games.
With our templates it is part of the licence, with no extra fee, and you get the readable source code to change the code, art and audio inside your end product.
What you can change
- The name and logo, on the start screen and in the game.
- Colours and texts.
- Art and audio.
- The code itself, since the source comes with the game.
- How easy each change is depends on the game: every item page and manual says what to edit.
Two ways to do it
Do it yourself
Buy a template from US$ 5, follow the manual and change the brand yourself.
Choose a templateWe do it for you
Send us your brand and what you need. We reply with a quote that sets scope, price and timing.
Ask for a quote
How it compares
| Licence per domain | Template with white label | |
|---|---|---|
| Your brand | Usually a paid service on top of the licence | Included in the licence |
| Source code | Usually not included | Included and readable |
| Price per game | About US$ 1,200 to US$ 16,000 in the prices we found | US$ 5 to US$ 59 |
Terms vary from company to company. Other companies' figures come from prices and terms published on their own sites, checked on 1 November 2026.
Who uses white label games
- Agencies: one licence per client, with a growing discount when you buy several templates in one order.
- Brands and campaigns: a game on the campaign domain.
- Portals and apps: more games under your own name.
- Events and kiosks: a game in your colours on a touch screen.
Templates to try
How it works
- Choose the game and play the demo.
- Buy it, or ask us for a quote if you want us to make the changes.
- Download the files from My templates and keep your licence certificate.
- Change the brand and upload the game folder to your host.
Questions buyers ask
Can my brand replace yours?
Yes. White label is allowed in the licence: your brand replaces Polar Games' in your end product.
Does the game become mine?
You get a perpetual, non-exclusive licence for one end product. You may not resell the template or its source code on its own.
Can I use it for several clients?
Each client or product needs its own licence. Agencies get a growing discount when they buy several templates in one order.
Do you make the changes for me?
Yes, as custom work. Tell us what you need and we send a quote with scope, price and timing.
How long does it take?
If you do it yourself, it depends on the changes. For custom work, the timing comes in the quote.
Can I publish it on Google Play or the App Store?
Yes. The licence lets you publish your end product where you want.
Guides for buyers
Longer answers on the blog.
Not sure which game fits?
Tell us who the game is for and where it will run. We answer by email, and custom work always gets its own quote.