Branded Games Examples by Format, and What to Rebrand in Each

Branded games examples are easier to judge by format than by famous campaign. A stacking game, a word search, a trivia round and a pool table each put a brand in a different place: in the colours, in the words, in the questions or on the venue. Pick the format first and the rest of the brief gets simpler.

This page is a gallery of twelve formats. Each one is matched to a finished HTML5 game we sell, with what it is good for, where the brand goes (the actual files, from the item pages), what to change first and the limit to know before buying. We do not list brand campaigns; the examples are the games themselves, and every demo can be played before you spend anything.

How to read these branded games examples

Every format below has five lines. Game is the store item and its list price in US dollars. Good for is the situation it suits. Where the brand goes names the files, as each item page describes them. Change first is the single change that gives the biggest visual result. Watch out is the limit you should know.

All of these games run in a browser from static hosting: no PHP, no database, no account. They work on phones and desktops with touch or mouse, and they ship with readable source code.

Open the store and play the demos

Quick arcade formats

Short rounds, one gesture, a score. These suit brand sites, campaign pages and booths, where people give you a minute, not ten.

Stacking game

• Game: Trimora ($19).
• Good for: A quick break on a brand site or a booth; one touch, one score to beat.
• Where the brand goes: The product name, palette and save key in brand.ts; timing and difficulty in tuning.ts.
• Change first: Colours and name, then a rebuild with npm.
• Watch out: It is a pure score game, with no campaign, shop or missions.

One-button timing game

• Game: Pinloop ($24).
• Good for: Corridors, queues and short attention spans.
• Where the brand goes: Title, colours, the list of 30 targets and the 12 backdrops, all in brand.ts.
• Change first: Colours and backdrops; turning targets into your products means editing the drawing code in skins.ts.
• Watch out: The targets are drawn by code, not loaded as images, so product shapes are developer work.

3D tower arcade

• Game: Twirldrop ($29).
• Good for: A launch page that needs motion and colour.
• Where the brand goes: Name, colours and save key in brand.ts; the 30-tower campaign in towers.ts.
• Change first: Colours of the tower, then the first towers of the campaign.
• Watch out: It needs WebGL2, so test older phones.

Block puzzle with a daily challenge

• Game: Gridspark ($29).
• Good for: A brand site that wants repeat visits.
• Where the brand goes: The colour palette in src/config.js, the drawn logo in logo.js and render.js, text in src/locales.js.
• Change first: The palette, since every block carries it.
• Watch out: The daily challenge changes at 00:00 UTC, not local midnight.

See Trimora, the one-touch stacking game

Word and knowledge formats

Here the brand speaks through content. The mechanic stays and the words, clues or questions change, which is usually cheaper than drawing new art.

Word search

• Game: Aurora Words ($39).
• Good for: Brands with a vocabulary: food, travel, sports, a product range.
• Where the brand goes: Word lists as plain JSON, one set per language in ten languages; new themes can be added.
• Change first: A theme made of your own words.
• Watch out: Each theme has its own picture, so plan art for a new one.

Clue word puzzle

• Game: Letter River ($29).
• Good for: A brand that wants to say something through clues.
• Where the brand goes: Words and clues in one file per language (English, Portuguese, Spanish); styling in css/.
• Change first: Rewrite clues around your topic.
• Watch out: Run the included check after editing, so every level still works.

Trivia game

• Game: Zabum ($49).
• Good for: Teaching facts about a category or a product.
• Where the brand goes: Questions in one JSON file per language; categories, colours and mascots in the source; the logo text, icons and music each in their own place.
• Change first: Questions first, then the category names.
• Watch out: The host voice is recorded in those three languages only; a new language would have no recordings.

Puzzle and mascot formats

Calmer games with characters. A mascot gives the brand a face; the work is in how far you replace it.

Mascot puzzle

• Game: Tenguin ($39).
• Good for: A friendly brand voice for families.
• Where the brand goes: Title, logo path, accent colour, rewards and prices in tenguin.config.js, with no rebuild.
• Change first: Logo and accent colour in the settings file.
• Watch out: Replacing the penguin itself means new art in the source.

Sorting puzzle with characters

• Game: Mochi Monsters ($39).
• Good for: Cute, calm brands and younger audiences.
• Where the brand goes: Browser title, logo, first language and save key in mochi.config.js; rules and art in the TypeScript source.
• Change first: Logo and title, without rebuilding.
• Watch out: New characters need source edits and a rebuild.

Lateral-thinking puzzles

• Game: Brain Mischief ($5).
• Good for: Testing the idea on a small budget.
• Where the brand goes: Text in source/src/i18n, look in style.css, puzzles in source/src/levels, artwork as WebP in source/assets-web.
• Change first: The style sheet and the title screen.
• Watch out: It has 30 puzzles; a longer game means writing more.

Sports and table formats

Familiar games where the brand owns the place: the stadium, the table, the course, the café. They suit sponsorship and all-age audiences.

Sports sponsorship

• Game: Golazo ($49), Velvet Pool ($39), Puttide ($39).
• Good for: Sports brands and match-day campaigns.
• Where the brand goes: Golazo: stadium board text in config.js and team colours in teams.js. Velvet Pool: cloths and cues in progress.js, logo in assets/logo. Puttide: colours in css/style.css and your own holes in the course files.
• Change first: The sponsor slot: the board, the cloth or the course.
• Watch out: Golazo has no official crests or kits, and claims no federation link.

Table and card classics

• Game: Boba Club ($49), Pip Club ($49), Ludo Cats ($49).
• Good for: All-age audiences: solitaire, dominoes, Ludo.
• Where the brand goes: Boba Club and Pip Club: title, save name and first language in a settings file; Ludo Cats: artwork in assets/ and rules in js/rules.js.
• Change first: Title and table colours.
• Watch out: Deeper art changes in Boba Club and Pip Club go through the TypeScript source.

See Golazo and its stadium board

Choosing a format in four questions

1. Where will people play? A booth wants the quick arcade formats; a brand site can hold a daily puzzle; a family page suits a table classic.
2. How long will they stay? Under a minute points to stacking or timing. Several minutes allows word, trivia and logic games.
3. What brand assets do you have? A strong palette and logo fit a skin. A vocabulary fits a word game. A mascot of your own may mean custom art.
4. Who changes the files? A marketer can edit a settings file. Rebuilding TypeScript with Node.js and npm needs a developer.

If the answer to the last question is nobody, choose a game with a settings file and no rebuild, such as Tenguin, Mochi Monsters or Golazo, or ask us to quote the changes.

When a format is not enough: custom work

Every format above changes the look and the content easily. Changing what the game is, such as new rules, your own characters across the whole game, accounts, a shared ranking or analytics events from inside the game, is custom work. We take commissioned projects with the client's brand, quoted per project; we do not publish a price list for it.

• One licence covers one end product, for you or one client. White label is allowed.
• You may change code, art and audio in your product, but not resell the template or code on its own.
• Support: 6 months, or 12 with the extension. Customisation is quoted separately.
• Until 30 November 2026 a Black Friday promotion takes 15% off every template, and several templates in one order add a 5% to 20% bundle discount.

Ask for a quote or an agency order

FAQ

What are some examples of branded games?

Common formats are stacking and timing games in brand colours, word searches with brand vocabulary, trivia about a product category, mascot puzzles, and sports or table games where the sponsor owns the venue. This page maps twelve of them to games you can play now.

Which format is the cheapest to brand?

A game with a settings file, where title, logo and colours change without rebuilding: Tenguin, Mochi Monsters or Golazo, for example. Brain Mischief costs $5 at list price if you want to test the idea.

Can I put my products inside the game?

In some formats, yes: a word theme with product names in Aurora Words, or your logo files on the Velvet Pool table. Pinloop's targets are drawn in code, so turning them into products is developer work. Turning a product into a character with its own behaviour is custom work.

Do these games track players?

No. Progress stays in the player's browser and the games call no tracking services. Measurement goes on the page around the game.

Can an agency reuse one game for several clients?

No. One licence covers one client or end product. A second client needs a second licence.