How Much Does an HTML5 Game Cost? Templates, Licences or Custom

How much does an HTML5 game cost? It depends on which of three paths you take. A ready template with source code costs $5 to $59 at list price in our store. A licence for a compiled game from a B2B provider costs more: the two MarketJS game pages we opened on 30 October 2026 listed 999 USD and 3,999 USD. A custom game is priced by quote, because its cost depends on scope, art, platforms, languages and integrations.

This guide lays out what you pay on each path, what is and is not included, the discounts that apply in our store, and the costs that sit outside the price tag. At the end there is a short way to match the path to your budget and deadline.

We are Polar Games, a studio that has sold game source code on CodeCanyon as author polargames since 2013 and also sells from its own store. We quote our own prices from our store and other sellers' prices only from their official pages, with the date we read them. Prices change, so check the page before you pay.

How much does an HTML5 game cost: the short answer

• Ready template with source code: $5 to $59 list price per edition in our store, a one-time payment per licence. You host it and edit it.
• Licence for a compiled game from a B2B provider: on the MarketJS pages we read, 999 USD and 3,999 USD per game, delivered as-is for one project and one domain.
• Custom game: priced by quote, ours included. You send a brief and get a quote that sets scope, price and timing.

The gap between those numbers is not a mystery. A template spreads the cost of building the game across many buyers and leaves the hosting and editing to you. A licence from a provider adds service and keeps the source with the provider. A custom game is built once, for one client.

See all 28 templates with their prices

Path 1: a ready HTML5 game template

A template is a finished game sold with its source code and a licence to publish it in one end product, yours or one client's. In our store there are 28 editions and their list prices fall into a narrow band:

• $5: Brain Mischief
• $19: Trimora, Ninjolt
• $24: Pinloop
• $29: Gridspark, Letter River, Twirldrop
• $35: Plop!, Beep Out!
• $39: nine editions, including Velvet Pool, Puttide, Tenguin and Barricade Z
• $49: eight editions, including Golazo, Pip Club, Ludo Cats, Zabum and Solitaire Links
• $59: Bodoku, Frogdoku

Every price buys the same set of parts: a game/ folder that runs on any static web host with no PHP or database, the readable source code, an illustrated manual, a licence certificate anyone can verify, and 6 months of support. The licence is perpetual and allows white label, so your brand can replace ours. It does not allow reselling the template or its code on its own.

What the price does not include is just as clear on each item page. No edition includes native apps, online multiplayer or an advertising SDK, and hosting is yours. If you need those, they are extra work for you or a quoted service from us.

See Velvet Pool: a $39 template with no build step

Discounts: promotion, bundles and the support extension

Our list prices are in US dollars. Your bank may add currency conversion and taxes. Three things change what you pay at checkout.

The current promotion

Until 30 November 2026 a Black Friday promotion takes 15% off every template, so a $39 edition costs $33.15. From 1 December prices return to list. Promotions apply only as shown at checkout.

Bundle discount for several templates

Agencies and portal owners often buy several games at once. The discount grows with the number of templates in the same order and applies to each licence, after any promotion:

• 2 templates: 5% off each
• 3 templates: 10% off each
• 4 templates: 15% off each
• 5 or more templates: 20% off each

Two examples at list price, outside the promotion: three $39 templates add up to $117 and cost $105.30 with the bundle discount. Five templates at $5, $19, $24, $29 and $39 add up to $116 and cost $92.80. The checkout summary shows the exact figure before you pay.

The 12-month support extension

Support is 6 months by default. The extension to 12 months costs 30% of the list price, rounded to a whole dollar: $2 on the $5 edition, $12 on a $39 edition and $18 on a $59 one. No discount applies to it. The licence itself does not expire when support ends.

Path 2: licensing a compiled game from another seller

Some B2B providers sell the right to use a game, not the code. We use MarketJS as the example because it publishes prices on its game pages and describes its licences on a Buyer FAQ. On 30 October 2026 the Brick Breaker page listed “Premium 999 USD” and the Supply Chain Expansion page listed “Ultra Premium 3999 USD”.

Both pages describe the same licence terms: a fully functional, compiled game, for use on one project, end product or client, deployed on one domain, with no customisation (the game is provided as-is). Extra customisation or multiple use needs a custom quote.

MarketJS's Buyer FAQ adds two models: a fixed-fee licence, where you receive compiled files for your own server, and a subscription, where it hosts the games and gives you one link per game. It lists no subscription price, mentions discounts above 10 games, and quotes reskins and custom work once the details are set. It also says MarketJS keeps the game's IP.

Code marketplaces are another source, and there the licence decides how you can earn. CodeCanyon's licence page says a Regular License covers an end product that is free to the end user, and an Extended License is required if the end user must pay to use it. Read the licence of the exact item, not just its price.

Path 3: a custom HTML5 game, priced by quote

We take commissioned projects, and we do not publish a price list or an hourly rate for them. Nobody can price a custom game honestly before the scope is written down. What we can tell you is what moves the quote:

• Scope: one mechanic or several, how many levels or modes, a campaign or a single endless round.
• Art: original characters and scenes, or an adaptation of existing art and your brand assets.
• Platforms: web only, or also an app wrapper and store submission.
• Languages: how many interface languages, whether content such as words or questions is translated, and whether there are recorded voices.
• Integrations: a portal or ad SDK, analytics, a leaderboard, a login, or your own backend.
• Content you supply or we write: questions, levels, texts.
• Testing and maintenance: which devices must be supported, and who fixes things after launch.

A common middle way is a template plus quoted changes: you buy an edition close to what you need and ask us to adapt the art, rules or platform. The template price is fixed; the changes are quoted before any work.

Ask for a quote for a custom game or adapted template

Costs outside the price tag

Whichever path you take, the invoice for the game is rarely the whole cost. Put these on your list before you compare offers.

• Hosting and a domain. Our templates need only static hosting; a subscription licence may include hosting.
• Your time or a developer's. Config edits take no programming; changing art or rules in a TypeScript edition needs Node.js and a build.
• Translations beyond the languages a game already ships with.
• App store developer accounts and the work of meeting store rules, if you wrap the game in an app.
• Ad or portal integration, and the policy checks that come with ads, especially for children.
• Support after the included period.

Which path fits your budget and deadline

Match your situation to the closest line. If two fit, the cheaper one is usually right for a first version.

• Small budget, game needed soon, someone can upload files: a ready template. Play the demo, buy, upload game/.
• No one on your side will touch files or hosting: a hosted licence or subscription from a provider, or a template plus our quoted installation.
• You need a known genre with your brand on it: a template with white label, plus quoted changes if the config file is not enough.
• You need a mechanic, story or characters nobody sells: a custom game by quote.
• You buy for several clients: several templates in one order, one licence per client, with the bundle discount.

Compare the templates and play the demos

FAQ

How much does an HTML5 game cost?

In our store a ready template with source code costs $5 to $59 at list price. On the two MarketJS pages we read on 30 October 2026, a compiled-game licence was 999 USD and 3,999 USD. A custom game is priced by quote.

Is there a monthly fee for your templates?

No. Each licence is a one-time payment and it is perpetual. Support lasts 6 months, or 12 with the extension, and the licence keeps working after support ends.

Can I charge players for a game built on a template?

Our licence allows players to access your end product free of charge or through advertising. It says nothing about charging players, so ask us in writing before you buy. On CodeCanyon, paid end products need the Extended License.

How much does a custom HTML5 game cost?

We do not publish a price or an hourly rate. The quote depends on scope, art, platforms, languages and integrations. Send us a brief and we reply with scope, price and timing.

Do you issue invoices?

Yes. We issue a Brazilian nota fiscal on request and an invoice for buyers abroad. Ask by email when you buy.

Start with a demo

Before you settle on a budget, play two or three demos close to what you want. Knowing what $39 already buys makes every quote, ours included, easier to judge.

Play the Puttide demo: 30 holes of 3D mini golf